About Us

‘Perfect customer service mixed with strong business nous partnered by a precisely targeted brand mix has been The Dressing Room’s recipe for success.  The passion and skill for the business from both Tadd and her staff is overwhelming and has inspired many others within the sector. Punching well above its weight in national magazine and newspaper coverage, the business has managed market-leading growth at a time when others struggle and is a shining star within its sector.’ Drapers Magazine.

StayFq are committed to create an inclusive label that celebrates the beauty and boldness of everyday women, We pride ourselves on our unique prints, quality and timeless shapes that elegantly frame the female body. StayFq has been at the forefront of women’s designer fashion.

StayFq offer a truly global perspective on the fashion industry, exploring how cultural trends and global patterns will impact fashion businesses. Founded by women, led by women. With our service and products, we strive to create a world where women never have to compromise, providing solutions to give them confidence and joy.

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